Uhhhh, Xtreme Soccer League/Xperience?

I saw this over at Kenn.com. Bizarre.

HOFFMAN ESTATES, Ill. – A new interactive sports lifestyle debuts Sept. 16, 2008, with the formal introduction of the Xtreme Soccer League and the Xtreme Soccer Xperience. More than an indoor soccer league, the XSX is an energetic and innovative 12-month experience built around skilled soccer professionals, entertainment and fan participation – both live and online.

Man I missed that spelling of "extreme". Though nothing spelled that way can be trusted.

You can go check out the full release if you like.