December 2, 2009

Bring the ladies to the game

Associating beautiful women with the beautiful game seems like a good match.

Down under, Australia has turned to Nicole Kidman to help strengthen the country's World Cup bids for the 2018 and 2022 tournaments.
Nicole Kidman is the face of Australia's new bid video, which Football Federation Australia officials are showing to FIFA powerbrokers while world football's glitterati are gathered in Cape Town for the highly-anticipated World Cup draw.

Australian actress Kidman, who is one of the nation's most recognisable global exports, invites FIFA's decision-makers to "Come Play" in Australia, along the lines of the bid's official tagline.
The World Cup draw this Friday will also have a co-host that's easy on the eyes: Charlize Theron.

Good call there.

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